Welcome!

My name is marcella calabrese

welcome to my website!

The creative adult

is the child

who

survived

Marcella Calabrese

Creative Designer

m.calabrese.design@gmail.com

Let's connect

I would love having the opportunity to learn about your company and projects.
Please don’t hesitate to get in touch.

Hello!

I’m an accomplished creative professional with a proven track record in creative leadership, brand strategy, marketing and content development. My career has been marked by a commitment to achieving creative excellence across various roles and industries.

Being based in Berlin, I have confronted myself with a diverse background that spans the spectrum of creative environments, from dynamic startups to well-established international corporations.

My journey in the creative industry has encompassed invaluable experiences, where I’ve fine-tuned my ability to shape processes and lead teams to success, regardless of the starting point.

A glimpse of my professional journey

Founder and Creative Director (Hospitality and Food Ventures)
Embarking on entrepreneurial projects in the hospitality and culinary world, shaping brand strategies, and leading Design and Marketing direction.

Department Head – Content creation
Pioneering SellerX’s creative department, including processes and creative standards for 40+ brands and 25,000+ products. Leading multi-channel campaigns, crafting strategies, and nurturing a team of +30 creative talents.

Creative Manager and Design Lead
Leading design teams focused on branding and marketing online and offline campaigns in the e-commerce and food industry at Just Eat Takeaway N.V. and Delivery Hero SE.

work samples

Company projects

Working in a fast-paced environment, supported by teams of creatives with different specializations, I had the opportunity to develop and continuously improve the creative identity and design systems of global brands for a multitude of markets.

I had the opportunity to translate marketing objectives into clear creative strategies, oversee internal creatives from the studio production to the monitoring and tracking phase, I have integrated testing systems to validate the ROI of the department contribution.

Managed pitches and proposals to external partners, created a network of outsource solutions and agencies, review work, troubleshoot and provide feedback to creative teams and ensure visual communication and brand standards are met.

I am experienced in presenting and illustrating campaign strategies and solutions to upper management as well as to investors and acquisitions, experienced in resource planning, definition and measurement of KPIs, as well as in implementing cross-departmental processes and tools for sourcing information and tracking the content production and improvements in all phases.