CORONACTION is a project born during the COVID-19 pandemic, when it has been told to us to do not leave our houses and avoid contacts with others and of course this has caused a lot of stress and anxiety among all of us.
This project has been designed for a particular target group: italian people living abroad.
Italy has been dramatically affected by the virus which has killed more than 34,000 people in Italy and wreaked havoc on the healthcare system, economy and especially on the mental health of people who have been directly or indirectly involved.
Being an italian expat myself, I know how what it means to be stuck somewhere, making really depressive phone calls home, being surrounded by apathy and desperately try to do not freak out.
CORONACTION has the aim create a network of italian people and offer to them the chance for some distractions either from isolation but also from forced cohabitation.
logotype
THE CONCEPT:
the project is a call to action, it aims to create connections between users in order to produce something positive during the Coronavirus pandemic.
First then I thought about symbolizing the connection using a translation/shift between letters. I also thought about designing one of the letters as a clear reference to the heart beat line.
THE PROBLEM:
The logo lost in simplicity, visibility and readability. One of the requirements is that I did not want to represent explicitly the well-known image of the coronavirus. This project wants to have the accent on how we can try to reacquired normality in our lives, it want to be fresh, light, have a positive approach and maybe be also not so serious..why not. It is especially in those dark times that we need to try to take it with philosophy!
THE SOLUTION:
I designed a simple logotype symbolizing the call to action with the "ON" icon placed on the last letter "O"; the connection has been expressed by the 2 stylized arrows which display the letter "N" representing also the heart beat line and a bridge between the 2 words; least but not last, the pandemic, represented by the colors red and white recalling the color of a medicine pill and here intended to symbolize a medical condition which the world is facing and the good omen to get the cure.
Until than, stay safe and wash your hands.
favicon
COLOR PALETTE:
I have chosen a fresh and modern color scheme in order to confer lightness and dynamism to the brand. In particular the Radical Red, being a radiant neon color, aims to evoke a powerful emotion of passion, lust and energy rather than pure warning sign.
